Join Us For The 4-Week Virtual Sports Management Mastermind Intensive for Athletes & Parents

Starting October 26th, 2021
Click Here To Join The October 26th Mastermind

The Sports Management Mastermind Intensive provides step-by-step guidance to help athletes and their families learn how to build success as a competitive athlete.


Do you want to learn how to become a sponsored athlete?

Is your goal to compete in the X Games, WSL, Olympics, or be a freestyle athlete?

Do you want the roadmap to help your child pursue their dream of becoming a professional action sports athlete?


The 4-Week Sports Management Mastermind Intensive is designed to teach athletes how to cultivate their athletic talent, build their brand, attract sponsors, agents, and coaches, and educate their parents on how to best support them.

Veteran sports agents Sue Izzo and Circe Wallace share the tools, resources, inside knowledge, personal stories, and proven know-how from working with and building the careers of top global athletes to help you develop the necessary key elements to build a successful career in sports.

The 4-Week Sports Management Mastermind Intensive is a live 90-minute weekly virtual interactive experience where we educate, workshop ideas, host Q&A sessions and feature special sports industry experts you would normally never have access to!

*Limited spots available for class.



*Early Bird Pricing Ends October 22nd

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Learn the best practices from the sports agents who make the deals.

Build Your Athlete Brand 

Winning isn't enough, you need to have an athlete brand that stands out.

Discover how to craft your athlete brand that is true to who you are, identify what you want to be known for, establish your uniqueness and how to use your athlete brand to add value to sponsors.

We break down what you need to share with sponsors (and agents) when looking to get sponsored and how to do it. As well as how to pursue commercial opportunities.

Learn how to communicate what you are all about by creating social media pillars and how to use social media to your benefit and not your detriment. Plus we share how to handle bad PR, because sometimes it happens, and cancel culture is no joke.

We share what parents should and should not do in terms of promoting their child in order to help their career, not hinder it. 

Mental Strength, Mindset, & Performance

Mindset, mental strength, and mental health are the name of the game.

As a developing athlete, it is imperative to understand how to cultivate mental strength while prioritizing mental health and why keeping it fun is critical to long-term success.  

From growth mindset to sports psychology discover how athletes can harness the power of their minds to become top competitors and understand how to establish their self-worth beyond their results.

This includes how parents can help foster this and contribute to the development of self-awareness in a positive and productive way.

And how competition preparation, skillset development, and training plays in your competitive growth and success throughout your career.

Relationship Building 

Learn how to develop and nurture relationships with sponsors, team managers, and sports agents.

Understand exactly how to start conversations with people in the industry, what to ask, what to expect, and how to create lasting mutually beneficial relationships. 

Gain insights into the role and responsibilities of the athlete, parent, agent, and sponsor and how to create healthy communication and boundaries while navigating relationship building with industry leaders.

We discuss the shifting dynamics and importance of the parent/athlete relationship as a career evolves.

Guest speakers include marketing directors, team managers, and industry leaders. 

Contract Negotiations & Rules & Regulations

Learn from the female Jerry McGuires themselves on how to negotiate contracts.

From contract terms,  compensation, to injury clauses, we break down what you need to know and ask for, in your contract negotiations.

Sponsorship comes with major responsibility for an athlete so it is important to understand the expectations that come with signing a deal.

And how to create healthy communication and boundaries while navigating contracts and offers. 

We also dissect name, image, and likeness clauses and Olympic rules and regulations athletes and parents need to know about and how it relates to sponsorship.  

How do I become the athlete sponsors, sports agents, and coaches want to sign?  

We can help you learn how to do this!

But it is going to take your dedication, focus and hard work as we share what we have learned to be the key factors for athletes to follow to go from good to great, building a successful careers in competitive sports and beyond. 

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